FAW Strategy 2012

Strategy Launch – Football Association of Wales


Football Association of Wales Strategy Video 2012 - (English)

Football Association of Wales Strategy Video 2012 - (English)

The Football Association of Wales today unveiled its Strategic Plan and vision for the future of Welsh football.

At St David’s Hotel in Cardiff Bay, the audience heard from the Chief Executive of the FAW, Jonathan Ford, the First Minister, Carwyn Jones and the newly appointed National Team Manager, Chris Coleman.

Jonathan Ford said: “The Strategic Plan we are launching today is a manifestation of a lot of hard work from a lot of people.

Click to view the FAW Strategy / Strategaeth 2012

Click to view the FAW Strategy / Strategaeth 2012


“The message has been clear on the badge for years. Gorau Chwarae Cyd Chwarae. Best Play is Team Play. Our messages are clear; greater team work, better communication, a longer term perspective through evolution and winning more.”

He added: “Included in our vision of success is a Welsh way of playing and qualification for a major tournament. Also, a Premier League and domestic competitions that have a strong identity within the Welsh sporting psyche.

“It is also important to be progressive and promote a forward thinking, modern and high profile FAW.”

The FAW was delighted to receive the backing and endorsement of the First Minister, Carwyn Jones. An avid sports supporter, the First Minister reflected on the huge forward steps taken by the National team in the last eighteen months, the great success of Swansea City in the English Premier League and Cardiff City’s achievement in reaching the Carling Cup Final.

Chris Coleman, just a week into his role as National Team Manager, has given the Strategic Plan his full support and added that his role was “…more of a manager of Welsh football and not just of the National team.”